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What is White-label tracking page?

A live tracking page carrying the business’s own name, logo, colours and domain, so the customer sees the store they bought from, not the delivery software.

Customers do not care which platform runs the delivery; they care about the shop they ordered from. A white-label tracking page keeps that relationship intact: the link they receive, the map they watch, the “arriving soon” message and the proof photo all look like the business. The software stays invisible.

Beyond brand, the tracking page is the single biggest reducer of “where is my order?” calls. If the answer is already on the customer’s phone, the phone at the office stops ringing.

In PrivateMile: tracking pages and notifications carry your logo, colours and, if you choose, your own domain. The customer app offers the same live map for customers who prefer an app to a link.

Related terms

More from the glossary.

All terms

ETA (estimated time of arrival)

The predicted time a driver will reach a stop, computed from their live position, the remaining route and current traffic — and recalculated as the day changes.

Last-mile delivery

The final leg of a delivery, from the local depot, store or kitchen to the customer’s door — usually the most expensive and most visible part of the journey.

Proof of delivery

Evidence captured at handoff — a photo, signature, note, scanned label or one-time code — showing what was delivered, to whom, where and when.

Your next route could be the first one it plans.

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